We make honest products,
durable and timeless

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About Us

Our work is a result of the way we look at the world. We choose to live simply and the undeniable soul of the brand is the belief that less is more.

1

Our Team

We are a San Francisco based store founded in 2010 by fashion designer Henrik Ehrlund and industrial designer Maria Mautino.

2

Our Philosofy

By combining meticulous craftsmanship with modern ways of thinking we try to give an alternative to fast fashion.

3

Our Providers

We work with a highly curated assortment of domestic and international contemporary designers and independent labels.

4

Designed To Last

We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products.

5

Radically Transparent

We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products.

6

Our Shipping Costs

First time orders and orders with two or more items receive free economy US Shipping. Speedy, hassle-free shopping just got even better.

Our store

2000 Chesnut Street
San Francisco, California

Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm

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