We make honest products,
durable and timeless

Browse our collections

About Us

Our work is a result of the way we look at the world. We choose to live simply and the undeniable soul of the brand is the belief that less is more.


Our Team

We are a San Francisco based store founded in 2010 by fashion designer Henrik Ehrlund and industrial designer Maria Mautino.


Our Philosofy

By combining meticulous craftsmanship with modern ways of thinking we try to give an alternative to fast fashion.


Our Providers

We work with a highly curated assortment of domestic and international contemporary designers and independent labels.


Designed To Last

We want you to wear our pieces for years, even decades, to come. That’s why we source the finest materials and factories for our timeless products.


Radically Transparent

We believe our customers have a right to know how much their clothes cost to make. We reveal the true costs behind all of our products.


Our Shipping Costs

First time orders and orders with two or more items receive free economy US Shipping. Speedy, hassle-free shopping just got even better.

Featured Collections

Home Goods


Our store

2000 Chesnut Street
San Francisco, California

Mon - Fri, 10am - 9pm
Saturday, 11am - 9pm
Sunday, 11am - 5pm